WHO IS THE BEST SELLING GIN?

The Truth Behind the Best-Selling Gin: Gordon's vs. Indie Brands

Gordon's Gin has long been celebrated as the best-selling gin in the UK. With its unmistakable green bottle and juniper-forward flavour, it’s no surprise that Gordon's holds the top spot. However, the statistics that crown Gordon’s as the number one gin come with a key caveat: these numbers are based on disclosed sales data. In reality, the full picture of the UK gin market is much more nuanced.

 

The Missing Data: Hendrick’s and Other Indie Gins

Hendrick's Gin is a prime example of how official statistics can be misleading. Widely adored for its cucumber-infused twist, Hendrick's is a top contender in the gin world but refuses to release sales data. As a result, it doesn’t factor into the "best-selling" gin list. Does this mean Hendrick's isn’t popular? Far from it. Its cult following speaks volumes about its popularity and quality.

This brings us to the thriving indie gin scene. Many of the most innovative and exciting gins in the UK are made by small, independent distillers who often don't sell in supermarkets. These craft gins, produced in small batches, tend to fly under the radar of major sales reports. While Gordon’s and Hendrick’s dominate the supermarket shelves, indie gins are quietly gaining a dedicated fanbase in independent bottle shops and bars.

The Indie Gin Revolution

The rise of indie gin is one of the most exciting developments in the industry. These small-batch brands are known for their creativity, producing gins with unique botanicals, new flavour profiles, and fresh takes on the classic spirit. Whether it’s a gin infused with lavender, sea buckthorn, or exotic spices, there’s something for every gin lover. What these gins lack in supermarket distribution, they more than make up for in character and quality.

Supporting independent gin distillers not only offers a more diverse drinking experience but also connects consumers with local producers. Many small-batch gins are available directly from distilleries or through specialist retailers, making it easier for gin enthusiasts to explore and support these brands.

Why Gordon’s Is Still King

Despite the rise of indie gins, Gordon’s remains a fixture in the gin market. Its widespread availability, recognisable brand, and consistent quality makeupit a staple for many gin drinkers. The popularity of Gordon's highlights the importance of mainstream availability, especially when it comes to introducing new consumers to the gin category.

However, Gordon’s dominance in sales doesn’t tell the whole story. It’s important to recognise that the gin market is becoming more diverse and consumer preferences are shifting. People are no longer bound to the big-name brands; they’re exploring lesser-known distilleries and finding gins that speak to their personal tastes.

Conclusion

While Gordon’s remains the best-selling gin based on disclosed sales data, the true landscape of gin in the UK is far more exciting and dynamic. The indie gin scene is thriving, with new, innovative brands offering gins that push the boundaries of flavour. So, the next time you reach for a bottle of gin, consider venturing beyond the supermarket shelves. Whether it’s a bottle from a local distillery or an artisanal small-batch gin, there’s a whole world of gins waiting to be discovered.