SPIRITS: Paper Baileys

A paper based bottle is on trial for Baileys. The mini 80ml size is an exciting step forward for Baileys as they look to develop more sustainable and desirable products. 

Baileys commented, "It was brilliant to see our first paper-based bottle out in front of consumers. We were really pleased with how consumers interacted with the material and their willingness to buy it in the future. With all new to market innovations, we know there is always room to improve and we're embracing a progress over perfection mindset so we can develop a bottle that consumers want with them feeding back throughout the journey. We'll be taking the learnings and working with PA on the next iteration of the paper-based bottle.”